Full-Service Production
Press releases, media relations, social, video, audio, podcasts, web, and graphic design. Most people hand off two or three of these. I run all of them myself.
Corporate Communications & Public Relations · Windsor–Detroit
Mark
McKenzie
20+
Years in Media & Communications
Most communications teams split this job across four or five people. I've spent 20-plus years doing all of it myself, inside two of Canada's biggest media companies, on Windsor City Council, and as Chair of the Windsor Public Library Board.
Eligible to work in the U.S. under TN status (minimal employer requirements)
- 20+ Years in Media & Communications
- City Councillor, Ward 4, Windsor
- Bell Media & Rogers, Canada's Two Largest Media Companies
- One-Person Production: Write, Shoot, Edit, Publish
As Featured On
About
Over 20-plus years with Bell Media and Rogers, Canada's two largest media companies, plus a term on Windsor City Council, I've built the kind of range most communications people don't: I write the release, brief the reporter, shoot and edit the video, run the podcast, build the website, and design the graphic, all without handing any of it off.
I've built paid social campaigns with click-through rates more than double the industry standard, helped guide a $9.1 million public institution through leadership transitions, and directed a $100,000 community investment fund.
20+Years in media & communications
$9.1MPublic institution guided through transitions
2×Industry-standard campaign CTR
$100KCommunity investment fund directed
What I Do
Full-service communications, run by one person
Most organizations split this role across a team. Here's what I cover solo.
Stakeholder & Labor Communications
Shaped staffing and service messaging for a $9.1 million public institution serving 489,000-plus annual branch visits, working directly with union-represented staff.
Crisis & Issues Management
Primary point of contact for 26,000 residents on issues under active media and public scrutiny, most resolved in 24 to 48 hours.
Digital Campaigns & Analytics
Paid social campaigns hit click-through rates of 2.4 to 3.8 percent, more than double industry benchmarks, on daily budgets as low as $14.
Public & Media Relations
20-plus years in radio and broadcast media, including 13 years building a cross-border Windsor-Detroit brand to #1 with Men 25-44 and roughly 18 percent year-over-year revenue growth, spanning Bell Media and Rogers, with earlier stops at Blackburn, MBS Radio, and Stingray.
Message Development & Writing
Turn dense budget, policy, and governance material into plain language for boards, media, and the public.
Track Record
Two decades across broadcast, civic leadership, and industry
Experience
-
Current
Program Director & Morning Host
107.9 CKBG-FM, Windsor-Essex. Hosts a weekly on-air pet adoption segment alongside daily content production.
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2022 – Fall 2026
City Councillor, Ward 4
City of Windsor. Term concludes fall 2026.
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2022 – Fall 2026
Board Chair
Windsor Public Library. Term concludes fall 2026.
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2007–2020
Bell Media, 89X (CIMX-FM)
Windsor-Detroit market. Assistant Program Director, Music Director, Morning Host.
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Radio
Rogers, 92.1 CITI-FM
Winnipeg, MB.
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2015–2017
Stellantis / FCA Canada
Windsor Assembly Plant. Production Associate across Paint, Trim, and Final Assembly during the Chrysler Pacifica launch, concurrent with Bell Media.
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Award
International Radio Personality of the Year
Worldwide Radio Summit
Education & Certifications
In progress
Corporate Communications and Public Relations Certificate
Western University. Expected completion late 2026.
Diploma
Radio Broadcasting
Humber College
Diploma
Media Arts
Specs Howard School of Media Arts
Skills & Expertise
Tools and disciplines I bring to every role
Communications & PR
Digital & Content
Software & Platforms
AI Tools
Impact
Measurable results, on and off the air
$0
Discretionary community investment fund, directed each term as City Councillor
0
Combined email subscribers built and managed across broadcast and civic channels
$0M
Raised over five years as board member and telethon host, Easter Seals Windsor-Essex
0
Podcast downloads from an independent audio and video venture built from scratch
- Direct involvement in council-level communications strategy around the Fancsy Family Hospital capital funding request.
- Advised the Windsor Public Library board on standardizing seven-day service hours across the library system, and proposed 24/7 library lockers for underserviced areas, now in the RFQ process.
- Ran public consultation surveys drawing more than 1,800 combined responses across library and heritage district planning decisions, directly shaping final outcomes.
- Holds seats on ten Windsor-area boards and committees, including Vice Chair roles on both the Community Services and Property Standards committees, plus Transit Windsor, Essex-Windsor Solid Waste Authority, Development & Heritage, Environment/Transportation/Public Safety, Willistead, and four Business Improvement Area boards.
- Founded and ran an independent podcast and e-commerce venture from concept to more than $10,000 in direct sales.
- Helped rebuild Easter Seals Windsor-Essex annual fundraising from $105,000 to $218,000 after pandemic disruption.
Selected Work
A sample of the work behind the résumé
Media Relations
On-Camera, On Deadline
Fielding on-camera questions from CTV, AM800, and Blackburn News on deadline.
Public Speaking
Community Announcements
Keynoting to a full ballroom on communications strategy, alongside council initiatives and project groundbreakings.
Community Fundraising
Easter Seals Windsor-Essex
Six years as board member and telethon host, part of $1.16M raised over five years.
Graphic Design
Brand Mark Design
Logo and brand mark created end-to-end for an independent voice-over venture.
Media Release
Library Service Expansion
Wrote and issued the release announcing standardized seven-day service hours across the library system, quoted directly as Board Chair.
View releaseLet's Talk
Open to communications, marketing, and community investment roles across Windsor-Essex, Southwestern Ontario, and the U.S.
The fastest way to reach me is by email. I typically respond within a business day.