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Mark McKenzie · Corporate Communications & Public Relations · Windsor–Detroit · Remote

Mark McKenzie: Most communications teams split this job across four or five people. I do all of it myself.

Portrait of Mark McKenzie, smiling, wearing a dark suit and glasses
20+ Years in Media & Communications

I've done it for 20-plus years at two of Canada's biggest media companies, on Windsor City Council, and as Chair of the Windsor Public Library Board.

Email Me See the work
  • 20+ Years in Media & Communications
  • City Councillor, Ward 4, Windsor
  • Bell Media & Rogers, Canada's Two Largest Media Companies
  • One-Person Production: Write, Shoot, Edit, Publish

As featured on

  • Bell Media
  • 89X (CIMX-FM)
  • 92.1 CITI-FM
  • AM800 CKLW
  • AM580 CKWW
  • CBC News
  • CTV News Windsor
  • CTV News Channel (National)
  • WDIV Detroit (Local 4)
  • Blackburn Media
  • Stingray Media
  • Rogers Sports & Media
  • MBS Radio (Maritime Broadcasting System)
  • Windsor Star

About

I write the release, brief the reporter, shoot and edit the video, run the podcast, build the website, and design the graphic, all without handing any of it off.

I've spent 20-plus years at Bell Media and Rogers, Canada's two largest media companies, and a term on Windsor City Council. That mix gives me a range most communications people don't have.

My paid social campaigns have produced click-through rates more than double the industry average. I helped guide a $9.1 million public institution through leadership transitions and directed a $100,000 community investment fund.

Mark McKenzie, left, at a community park ribbon-cutting ceremony
  • 20+Years in media & communications
  • $9.1MPublic institution guided through transitions
  • 2×Industry-standard campaign CTR
  • $100KCommunity investment fund directed

What I Do

The whole communications function, handled by one person.

Most organizations spread this work across a team. Here is what I handle on my own.

  1. 01

    End-to-End Production

    Press releases, media relations, social, video, audio, podcasts, web, and graphic design. Most people hand off two or three of these. I run all of them myself.

  2. 02

    Stakeholder & Labor Communications

    Shaped staffing and service messaging for a $9.1 million public institution serving more than 489,000 annual branch visits, working directly with union-represented staff.

  3. 03

    Crisis & Issues Management

    Primary point of contact for 26,000 residents on issues under active media and public scrutiny, most resolved in 24 to 48 hours.

  4. 04

    Digital Campaigns & Analytics

    Paid social campaigns delivered click-through rates of 2.4 to 3.8 percent, more than double industry benchmarks, on daily budgets as low as $14.

  5. 05

    Public & Media Relations

    20-plus years in radio and broadcast media, including 13 years building a cross-border Windsor-Detroit brand to #1 with Men 25-44 and roughly 18 percent year-over-year revenue growth. Career spans Bell Media and Rogers, with earlier stops at Blackburn, MBS Radio, and Stingray.

  6. 06

    Message Development & Writing

    Turning dense budget, policy, and governance material into plain language for boards, media, and the public.

Track Record

Two decades across broadcast, civic leadership, and industry.

Experience

  1. Current

    Independent Consultant

    Corporate communications and public relations. Media relations, executive messaging, and content for organizations and community groups.

  2. 2022 – 2026

    City Councillor, Ward 4

    City of Windsor.

  3. 2022 – 2026

    Board Chair

    Windsor Public Library.

  4. 2021

    Rogers Sports & Media

    Winnipeg, MB.

  5. 2007 – 2020

    Bell Media

    Windsor-Detroit.

  6. 2015 – 2017

    Stellantis / FCA Canada

    Windsor, ON.

  7. Award

    International Radio Personality of the Year

    Worldwide Radio Summit

Education & Certifications

Certificate

Corporate Communications and Public Relations Certificate

Western University. Completed 2026.
Coursework in Crisis Communications, Marketing Communications, Media Relations, and Social Media Strategy.

Diploma

Radio Broadcasting

Humber College

Diploma

Radio & Television Broadcasting

Specs Howard School of Media Arts

Skills & Expertise

Tools and disciplines I bring to every role.

Strategic Communications & PR

  • Strategic Communications Planning
  • Media Relations
  • Spokesperson & Media Training
  • Crisis & Issues Management
  • Reputation Management
  • Brand Messaging & Positioning
  • Executive & Board Messaging
  • Speechwriting
  • Public Statements
  • Press Release & Talking Points Drafting
  • AP/Canadian Press Style Writing
  • Media Monitoring & Measurement
  • Cross-Border Media Relations
  • Event Media Operations

Public Affairs & Leadership

  • Government Relations & Public Affairs
  • Stakeholder Engagement
  • Public Consultation & Engagement
  • Internal & Change Communications
  • Community Storytelling
  • Team Leadership
  • Budget Management

Digital & Content

  • Paid Social Campaigns (Meta)
  • Email Marketing
  • Content Strategy
  • Analytics & Reporting
  • Video & Audio Production
  • Graphic Design
  • Website Management

Software & Platforms

  • Adobe Premiere Pro
  • Adobe Audition
  • Canva
  • Meta Business Suite
  • Hootsuite
  • Google Analytics
  • Constant Contact
  • Microsoft Office
  • Google Workspace
  • CMS Platforms
  • CRM Platforms
  • Monday.com

AI Tools

  • ChatGPT
  • Claude
  • Copilot
  • Google Gemini
  • Perplexity

Impact

Results, on and off the air.

  • $0 Discretionary community investment fund directed as City Councillor
  • 0 Email subscribers built and managed across broadcast and civic channels
  • $0M Raised over five years as board member and telethon host, Easter Seals Windsor-Essex
  • 0 Podcast downloads from an independent audio and video venture built from scratch
  • Played a direct role in council communications strategy for the Fancsy Family Hospital capital funding request.
  • Advised the Windsor Public Library board on standardizing seven-day service hours across the library system, and proposed 24/7 library lockers for underserved areas, now in the RFQ process.
  • Ran public consultation surveys drawing more than 1,800 combined responses across library and heritage district planning decisions, and used the results to inform the final outcomes.
  • Holds seats on ten Windsor-area boards and committees, with Vice Chair roles on Community Services and Property Standards. Others include Transit Windsor, Essex-Windsor Solid Waste Authority, Development & Heritage, Environment/Transportation/Public Safety, Willistead, and four Business Improvement Area boards.
  • Founded and ran an independent podcast and e-commerce venture from concept to more than $10,000 in direct sales.
  • Helped rebuild Easter Seals Windsor-Essex annual fundraising from $105,000 to $218,000 after pandemic disruption.

Selected Work

A sample of the work behind the résumé.

Mark McKenzie speaking at a podium to a full conference ballroom, with a Canadian flag on stage

Public Speaking

Community Announcements

Speaking at conferences, public announcements, and community events, from council initiatives to project groundbreakings.

Mark McKenzie fielding questions from local television and radio reporters at a media scrum

Media Relations

On-Camera, On Deadline

Taking questions on camera from CTV, AM800, and Blackburn News.

Mark McKenzie with two young Easter Seals ambassadors, holding donation cheques totalling $124,000

Community Fundraising

Easter Seals Windsor-Essex

Six years as board member and telethon host, part of $1.16M raised over five years.

Logo and brand mark designed for Mark McKenzie's voice-over work

Graphic Design

Brand Mark Design

Logo and brand mark created end-to-end for an independent voice-over venture.

Media Release

Library Service Expansion

Wrote and issued the release announcing standardized seven-day service hours across the library system, quoted directly as Board Chair.

View release

Let's Talk

Open to remote communications, marketing, and community investment roles, or on-site across Windsor-Essex, Southwestern Ontario, and the U.S.

Email is the fastest way to reach me. I usually reply within one business day.

Email Me